Target gift cards generally do not require activation before use. They are typically ready to be used at the time of purchase or delivery. For example, a physical gift card purchased in a store can be presented at checkout immediately. Similarly, a digital gift card received via email is usually ready to be redeemed online or added to the Target app’s wallet feature.
This ready-to-use functionality provides convenience for both gift givers and recipients. The absence of an activation step streamlines the gifting process, eliminating potential confusion or delays. Historically, some retailers required activation as a security measure to prevent unauthorized use of stolen cards. While less common now, its always a good practice to inspect gift cards upon receipt to ensure they haven’t been tampered with and that all the necessary information, like the card number and PIN (if applicable), are present.