This phrase refers to the availability of e.l.f. Cosmetics’ Squeeze Me Lip Balm at Target retail stores. It signifies a specific product within a particular retail environment, combining a brand (e.l.f. Cosmetics), product type (squeeze tube lip balm), and retailer (Target). This allows consumers to easily locate and purchase the item. An example would be a customer searching online or in-store at Target for this specific lip balm.
The accessibility of this beauty product at a widely recognized retailer like Target provides convenience for consumers. It expands the brand’s reach and potentially introduces the product to a broader audience. Target’s established presence and customer base can contribute to increased product visibility and sales. Historically, the placement of beauty products within mass-market retailers has been key for brand growth and market penetration.