This phrase refers to the conceptualization and early developmental stages of the titular character from the indie horror video game Bendy and the Ink Machine. It encompasses the initial designs, lore, and artistic direction that shaped the character before its final in-game representation. An example of this might be early concept art showcasing different iterations of the character’s design or discarded narrative ideas surrounding its origins.
Understanding the pre-production phase provides crucial insight into the creative process and evolution of the game’s central figure. Examining these preliminary stages can illuminate the artistic choices that ultimately defined the character’s iconic appearance and personality. This exploration offers valuable context for appreciating the final product and understanding the development team’s vision. It can also reveal abandoned ideas or alternative directions, providing a deeper understanding of the game’s overall narrative.