This phrase signifies the availability of merchandise related to the Disney/Pixar animated film “Cars 2” at Target retail stores. This merchandise could include a wide variety of products such as toys, clothing, bedding, home goods, and other related items. An example would be a “Cars 2” themed die-cast toy car available for purchase within the toy aisle of a Target store.
The convergence of a popular animated film franchise and a major retail chain presents a mutually beneficial relationship. For the film studio, retail distribution significantly expands the market reach of tie-in products, enhancing revenue streams and brand visibility. For the retailer, offering these products attracts a specific consumer demographic, potentially driving increased foot traffic and sales. Historically, character merchandising tied to successful films has proven to be a highly profitable venture for both studios and retailers. This synergy builds upon existing brand recognition and consumer affinity for beloved characters.