This term refers to the retail availability of The Weeknd’s album, Dawn FM, on vinyl record at Target stores. This specific combination of product, format, and retailer creates a unique purchasing opportunity for fans and collectors. An example would be a limited edition colored vinyl variant exclusive to this retailer.
Offering exclusive variations or pre-order bundles of popular albums at a major retailer like Target benefits both the artist and the retailer. For the artist, it expands reach to a wide customer base and generates excitement through limited availability. For the retailer, it drives foot traffic and online sales, potentially attracting new customers. Historically, strategic partnerships between musicians and retailers have proven successful in boosting album sales and creating collectible items.