The Australian motorcycle and lifestyle brand known for its customized motorcycles has established a presence in the Philippines. This expansion represents a convergence of custom bike culture and cafe racer aesthetics within the archipelago’s vibrant motorcycle scene. A typical establishment might offer a combination of motorcycle sales, parts, servicing, and a cafe experience, echoing the company’s global model.
This venture brings a distinct subculture to the Philippine market. It caters to motorcycle enthusiasts seeking personalized rides and a unique brand experience. The presence of this international brand also potentially elevates the local custom motorcycle industry by introducing new design trends, technical expertise, and global standards. The fusion of a cafe with the workshop creates a community hub for riders and enthusiasts.