This phrase refers to the strategic marketing and sales efforts focused on a specific consumer group interested in the Dyson Airwrap styler. For instance, advertising campaigns might highlight features relevant to specific demographics, such as showcasing quick styling for busy professionals or versatile attachments for various hair types and textures. This targeted approach ensures that marketing resources are used efficiently and resonate with potential buyers.
Precisely identifying and addressing the needs and desires of potential customers is crucial for maximizing sales and return on investment. A well-defined consumer profile allows for tailored messaging, optimal channel selection (e.g., social media platforms, influencer collaborations), and strategic pricing. Historically, broad marketing approaches often resulted in wasted resources. The shift toward refined targeting, facilitated by data analytics and market research, allows companies like Dyson to connect with their ideal customers more effectively.
