Earning retail store credit by participating in market research questionnaires is a common practice. For example, a consumer might complete a series of questions about their shopping habits and receive credit applicable to purchases at a particular retailer. This credit functions similarly to a prepaid debit card, allowing for purchases within the specified store.
This method offers advantages to both businesses and consumers. Companies gain valuable insights into customer preferences and behavior, which can inform marketing strategies and product development. Consumers are incentivized to share their opinions and are rewarded with purchasing power. This practice reflects the evolving landscape of market research, moving beyond traditional methods to engage consumers more directly and reward their participation.