The process of exchanging a Target gift card for cash involves a transfer of ownership from the cardholder to a third-party buyer. This exchange typically occurs through online platforms or physical kiosks. For instance, a person with an unwanted $50 gift card might opt to receive $40 in cash, providing the buyer with a discounted purchase opportunity at Target.
This practice offers flexibility for consumers seeking immediate liquidity or preferring cash over store credit. It can also provide an avenue for discounted shopping. The secondary market for gift cards emerged alongside the growing popularity of gift cards themselves, offering an alternative to traditional redemption methods. The prevalence of online marketplaces and dedicated gift card exchange platforms has facilitated this practice and broadened its accessibility.