This term refers to the demographic and retail focus for a specific type of athletic apparel: shorts designed for men to wear while playing golf, sold at Target stores. This implies a particular style, often featuring moisture-wicking fabric, a comfortable fit for athletic movement, and pockets designed to hold tees, balls, and scorecards. An example would be lightweight polyester shorts with a tailored fit, available in various colors and sizes at a Target retail location.
Offering golf apparel at a mass-market retailer like Target makes the sport more accessible and potentially attracts a broader audience. The availability of specialized clothing like golf shorts at an affordable price point can lower the barrier to entry for those interested in trying the sport. Historically, golf apparel has often been associated with higher-end brands and pro shops. The expansion into broader retail channels like Target democratizes access to appropriate attire and contributes to the growth and evolution of the sport’s image.