Products sold on Target.com but shipped and sold by third-party sellers are designated as items fulfilled by a partner. This program allows Target to expand its product offerings significantly, providing customers with a wider selection beyond Target’s own inventory. For example, a specialized kitchen gadget not typically stocked in Target stores might be available through a partner seller on Target.com.
This arrangement offers several advantages. Customers benefit from increased product variety and competitive pricing. Target gains by broadening its merchandise assortment without the overhead of stocking and managing a vast inventory of niche items. The program also allows smaller businesses and specialized vendors to reach a larger audience through the Target platform. Historically, this model reflects a growing trend in retail toward marketplace integration, creating a hybrid shopping experience combining the familiarity of established brands with the reach of third-party sellers.