This phrase refers to the availability of false eyelashes designed by Jenna Lyons, a well-known fashion figure, at Target retail stores. This collaboration brings a designer aesthetic to a wider consumer base through a readily accessible retail channel.
The accessibility of designer-quality products at affordable price points represents a significant development in the beauty market. This partnership democratizes style, allowing a larger audience to experience and enjoy premium beauty products. This strategy also benefits both the designer and the retailer, expanding the designers reach and enhancing the retailer’s product offerings.
