This phrase refers to the availability of premium false eyelashes from a specific brand at a popular retail chain. This allows a wider consumer base access to typically online-exclusive products. For example, a customer could purchase these eyelashes while shopping for groceries or other household items.
Offering higher-end beauty products in a mass-market setting provides convenience and potentially introduces the brand to new customers. This strategy can increase brand visibility and sales, while simultaneously offering consumers a simplified shopping experience. Historically, such collaborations between specialized brands and large retailers have proven successful in expanding market reach for niche products.
