This phrase refers to the specific demographic and consumer group for whom Super Mario-themed Lego sets are designed and marketed. For example, a particular set might be aimed at younger children with larger, simpler pieces and recognizable characters, while another might cater to adult collectors with intricate builds and exclusive figures.
Understanding the intended audience for these products is crucial for both Lego and retailers. Accurate targeting ensures effective marketing campaigns, optimizes product development to meet consumer expectations, and ultimately drives sales. The history of successful collaborations between these two iconic brands demonstrates the power of understanding the desired market. From early sets designed for play to more recent, complex models intended for display, the evolution reflects a sophisticated understanding of the interests of different consumer segments.