Retailers often categorize sleepwear for men by fabric and intended consumer. Flannel, a soft woven fabric known for its warmth and comfort, is a popular choice for pajamas, particularly during colder months. Focusing on this specific demographicadult malesallows for tailored marketing and product development.
Offering comfortable and appropriate sleepwear contributes to a retailer’s success. By understanding customer preferences for materials, styles, and price points, businesses can effectively meet demand and foster customer loyalty. Historically, flannel’s practicality and affordability have contributed to its enduring popularity. This continues to be a key factor in contemporary sleepwear markets.