This phrase refers to the intended consumer group for Clean & Clear brand moisturizers. It encompasses demographic factors like age, gender, skin type, and lifestyle, as well as psychographic factors like values, interests, and attitudes. For example, a specific product might be formulated and marketed towards teenagers with oily, acne-prone skin.
Understanding the intended audience is crucial for effective product development and marketing. Accurately identifying the target allows for the development of formulations tailored to specific skin needs and marketing messages that resonate with the desired consumer group. This precision can lead to increased brand loyalty and market share. Historically, skincare marketing has often taken a broad approach. However, the increasing demand for personalized skincare solutions has led brands to focus on more niche demographics.
