This phrase refers to the specific merchandise and products related to the Mexican holiday, Day of the Dead (Da de Muertos), that are marketed and sold by the retail chain Target. These products might include traditional decorative items such as sugar skulls, papel picado (perforated paper banners), and marigolds, as well as themed clothing, party supplies, and food items. This creates a convenient, one-stop shopping experience for those observing the holiday.
Offering these items allows broader access to the cultural traditions of Da de Muertos, facilitating participation and celebration even for those unfamiliar with the holiday’s rich history. It can also contribute to a greater understanding and appreciation of this important cultural event within diverse communities. The availability of such products in mainstream retail spaces reflects growing cultural awareness and a recognition of the significance of the holiday.