This pricing strategy focuses on achieving a specific percentage return on investment (ROI). A company calculates the desired profit based on the total costs associated with producing and selling a product or service, including production expenses, marketing investments, and administrative overhead. For example, if a company invests $1 million in developing a new product and aims for a 20% ROI, it would price the product to generate $200,000 in profit.
Establishing a predetermined profitability level offers several advantages. It provides a clear financial objective, facilitating resource allocation and performance evaluation. By aligning pricing with desired returns, businesses can ensure sustainable growth and reinvestment opportunities. Historically, this approach has been prevalent in industries with significant capital investments, such as manufacturing and utilities, where predictable returns are crucial for long-term stability.