Interactive displays on automated retail machines allow consumers to browse product selections, make purchases, and access nutritional information using a familiar interface. For example, a customer might select a beverage by tapping a picture on the display, then customize it with add-ins like flavor shots or extra ice.
This technology enhances the user experience by providing clear visuals and intuitive navigation. Compared to traditional button-based interfaces, interactive displays offer greater flexibility for displaying promotions, loyalty programs, and detailed product information. This evolution reflects broader trends in consumer technology towards touch-based interaction. The shift also opens opportunities for targeted advertising and data collection regarding consumer preferences.