The process involves exchanging a Target gift card for cash or another form of payment through a third-party platform or marketplace. This typically involves providing the card’s details, such as the card number and PIN, to the chosen platform. The platform then assesses the card’s value and offers a corresponding amount, often slightly less than the card’s face value to account for fees and profit margins. Upon acceptance of the offer, the seller receives payment through methods like PayPal, direct deposit, or another gift card. For example, a $100 Target gift card might be exchanged for $85 in cash.
This practice provides a convenient way to liquidate unwanted gift cards, offering flexibility to individuals who prefer cash or need funds for other purposes. Historically, unwanted gift cards often went unused or were regifted, representing unrealized value. The emergence of online platforms dedicated to gift card exchange provides a more efficient and accessible solution. This approach can be particularly beneficial during times of financial constraint or when a specific item desired is unavailable at the originating retailer.