This term refers to the intended audience for the Sonos Era 100, a smart speaker released in 2023. This could include various demographics and psychographics, such as music enthusiasts, podcast listeners, audiobook consumers, and individuals seeking high-fidelity audio in their homes. An example would be a young professional interested in integrating the speaker into a multi-room audio setup.
Understanding the intended purchaser is crucial for effective marketing and product development. This knowledge influences advertising strategies, pricing decisions, and even product design choices such as aesthetics and features. By accurately identifying the needs and preferences of this group, Sonos can effectively position and promote the Era 100, maximizing market penetration and customer satisfaction. This ultimately contributes to the product’s commercial success.
