The intersection of a popular science fiction franchise, a premium collectible toy line, and a major retail chain creates a specific niche market. This market focuses on highly detailed action figures and other collectibles based on characters and vehicles from the Star Wars universe, sold exclusively through a particular large retail company. For example, a limited-edition figure of a popular character, available only at this retailer, falls within this niche.
This arrangement offers several advantages. Collectors benefit from the accessibility and widespread availability offered by the retailer. The retail chain gains a unique product line, attracting dedicated fans and driving foot traffic. The toy manufacturer secures prominent placement and a reliable distribution channel. This strategy of exclusive releases also historically generates hype and excitement within the collecting community, sometimes leading to increased demand and value for these items.