This phrase refers to the retail strategy of selling Banana Boat sunscreen products within Target stores. This placement leverages the established customer base of a large retailer to reach a wider consumer market for sun protection products. An example would be the placement of various Banana Boat sunscreen SKUs (Stock Keeping Units), such as sprays, lotions, and kids’ formulas, on shelves within the health and beauty sections of Target stores.
The availability of this particular brand of sun protection within a major retail chain provides convenience and accessibility for consumers. Having a wide selection readily available contributes to public health initiatives by encouraging sun safety practices. Historically, sunscreens have evolved from niche products to widely recognized necessities for skin cancer prevention, and their strategic placement in stores like Target reflects this shift in consumer understanding.
