The phrase combines a reference to the classic poem “A Visit from St. Nicholas” (commonly known by its first line, “‘Twas the Night Before Christmas”) with the retail giant, Target. This creates a connection between the holiday shopping season and a specific retailer, suggesting a focus on Target’s role in Christmas preparations. For example, it might refer to marketing campaigns, special holiday product offerings, or the general consumer behavior of shopping at Target during this period.
Connecting a well-known holiday poem with a major retailer establishes a readily understandable and emotionally resonant context for holiday consumerism. This association can be strategically valuable for marketing and sales analysis, allowing for a deeper understanding of consumer motivations and behaviors during the peak shopping season. Historically, the holiday season has been a crucial period for retailers, and understanding consumer trends within this timeframe is essential for maximizing sales and market share.
