This term refers to a specific product and retail strategy: Beats wireless headphones in a rose gold finish, sold at Target stores. This combination of product attributes and retail location creates a niche market appeal, targeting consumers interested in both the aesthetic and the accessibility of the product.
Offering a premium headphone brand like Beats in a fashionable color at a widely accessible retailer like Target increases potential market reach. This strategy allows Target to attract customers seeking stylish electronics, while Beats benefits from Target’s broad customer base. The specific color, rose gold, carries its own connotations of luxury and trendiness, further refining the target demographic.
