This phrase refers to aloha shirts designed for women and sold by the retailer Target. These garments typically feature vibrant floral or tropical prints, short sleeves, and a button-down front. They are frequently associated with casual wear, vacation attire, and warm weather climates.
The availability of such apparel at a major retailer like Target demonstrates the increasing popularity and mainstream acceptance of this style. It offers consumers an accessible and affordable option for acquiring fashionable warm-weather clothing. Historically, Hawaiian shirts have evolved from traditional kapa cloth garments to the modern, brightly colored versions seen today. Their availability at large retailers reflects their continued evolution and adaptation to contemporary fashion trends. The accessibility of these shirts contributes to their appeal for diverse demographics.